Company Profile

A unique South African success story
Auto Magic history

The Auto Magic Group is a unique South African success story, driven by the desire and passion of a team of entrepreneurs to prove that a business specialising in non-structural (NSR) automotive paint and body repairs could be successful. At the time the concept was thought to be foolhardy in the South African motor body repair (MBR) industry.

Services offered include panel replacement and repair as well as dent, chip, scratch and hail damage repair. With dedicated panel beating experts, state of the art panel beating facilities and the very best panel beating tools and equipment available, Auto Magic prides itself on delivering guaranteed results to all clients.

Auto Magic has a client base that includes insurance companies, major brokers, private vehicle owners, motor vehicle dealerships, commercial and rental motor vehicle fleets.

In order to continually provide the best possible service and satisfaction for each client, Auto Magic strives to improve operating techniques and systems and maintains relationships with a number of strategic suppliers. By doing this, Auto Magic holds a unique position within the panel beating industry in South Africa.

Having piloted the Auto Magic system for 4 years and following extensive evaluation of the business concept with the assistance of a reputable franchise consultancy, it was decided that the franchise system should be used to expand the network.

Auto Magic strengths
  • Electronic platform – online vehicle tracking and business management system
  • National footprint
  • Trusted brand name
  • Quick turn-around times
  • Quality relationships with insurance partners
  • National marketing
  • Owner run businesses
  • Centralised claim placement and billing
Auto Magic Classification

Auto Magic consists of 3 divisions:

  • 24 Franchises and 42 Authorised Agents
  • RADS (Repair and Assessment Distribution)
  • IDMS (Insurance Disaster Management System)
BlueSpec partnership

The Bluespec Group has acquired 50% of Auto Magic. Bluespec is a supplier of end-to-end insurance solutions including vehicle accident management, fleet logistics, integrated assistance services, auto body repairs and salvage solutions.

The combined group is uniquely positioned to provide total procurement solutions to major insurers through its partnering approach to cost savings and leakage mitigation. With the joint venture, we are aiming at a total solution for the insurance company; assisting from the occurrence of the accident, to the towing and salvage yard and finally to the panel shop and auction, even extending to car rentals.

In other words, this partnership will enable us to offer the insurance industry a much more comprehensive solution.

Auto Magic Workflow Process
Assessment Process
  • Assessment request is received via web services on EP
  • AMH has 4 working hours to contact the client and choose closest branch
  • Booking is done on the branch calendar
Authorisation Process
  • TAT is 8 working hours
  • AMH assessors review quote against photos and accident description
  • Final quote sent via web services to AMH Partner
  • Abuntex, PDF photos and AR Report sent to AMH Partner
  • AMH Partner sends authorisation via web services to EP
Additionals and Final Costing Process
  •  Branches load additionals and final costings on EP
  • AMH will review both and either authorize or send a
    query to branch
  • Additionals/final costings is authorized and uploaded
    onto EP as a PDF
  • TAT on authorisation is 2 working days


 Invoice Process
  • Invoices must balance to the final costing
  • All invoices will be loaded by branches onto the EP
  • Invoices will be e-mailed to the individual claims
    consultants at AMH Partner


Contact Auto Magic on the following numbers:
0860 11 88 00 – 0861 26 2273 – 0861 AM CARE

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